The goal is to use proven mental skills and sport psychology techniques in order to help athletes and others who seek to become professionals achieve great mental toughness. Developing mental skills techniques will help one learn to control what is controllable like perspective, attitude, and performance, whether it is mental or physical. A positive attitude is not the most comfortable choice but will bring development in the right direction. 

John Wooden once said “for an athlete to function properly, he must be intent. There has to be a definite purpose and goal if you are to progress. If you are not intent about what you are doing, you aren’t able to resist the temptation to do something else that might be more fun at the moment.”